Build your brand consciously and with perseverance
When starting a business, one of the biggest desicions is the name. Also the names of services and products are important. Names create the base for the brand of your enterprise, which helps you to stand out among competitors. Brand is the consistent storytelling of your business. It is the impression your business gives to the recipient.
By building your brand with determination you are using one of the most effective ways to stand out from your competitors. A strong brand is desirable, for which the customers are willing to pay a little extra. Keep in mind, that even a small brand can be interesting and tempt customers to buy and in the best case, have them recommend your business to others.
If your product does not have a brand, it is merely a commodity and the pricing follows strictly the market situation.