Entice the customer through marketing

Customers won’t find your business by chance – Marketing makes you visible and interesting.

Marketing is not just advertising – it is about helping the customer and about dialogue. When you know your target group and their needs, you can communicate about your company’s offerings in an interesting and convincing manner. Good marketing makes it visible what value you can produce for the customer.

Nearly every entrepreneur must perform marketing – customers cannot find you by chance. A good idea, a high-quality product or a low price alone are not enough if no one knows about them. Invest in making your company seen, heard and stand out.

Marketing is also a way to build a brand, that is, an image of what kind of company you are. The name, visual identity, tone, values and customer experience form a package that either lures people in or drives them away.

Customer experience is at the core of marketing. It is created in every encounter – messages, delivery, response to feedback or solving problems. A positive experience increases trust and brings the customer back.

Remember that customers are looking for solutions – not just products or services.

Artificial intelligence can help in brainstorming, content production or, for example, search engine optimisation, but people are still at the heart of the message: you and your customers.