Is your company a startup?

Startup refers to a company that aims for rapid growth, is often international and utilising technology. In them, the business model is often still at a testing phase.

Not all new companies are startups – and they do not have to be. Startup refers to a company that aims for rapid growth, often international and utilising technology, whose business model is often still at a testing phase. For example, if you are planning a digital service, application or other scalable idea, startup thinking may be suitable. Start-ups have their own funding channels, accelerators and expert networks, but at the same time there is more uncertainty and greater risk. It is important to identify which group your idea belongs to – and what rate of growth is right for you.