Based in Nakkila, Knobbi Oy is the result of its founder’s desire to test his potential and the idea to provide a service that is genuinely accessible to small companies.
Knobbi Oy’s founder, Tommi Dahlroos, is an experienced data specialist who has been an entrepreneur since 2021. Knobbi Oy, which was originally created on the basis of another business idea, helps small and medium-sized companies use data in business management. Knobbi has turned data repository activities into software as a service (SaaS), which makes knowledge-based management tools available to small companies without heavy deployment projects. The service makes it possible to use data in a practical manner that’s fit for everyday business operations, bringing results quickly and not with a delay of years.
According to Tommi, he was driven by the desire to build something meaningful.
“I wanted to use my expertise differently from what I had done before. I decided to see how far my potential could take me. In general, it is important to find your own way of doing things in this field. They way I see it, your work should focus on the benefits to your customers and not with technology in your mind only.
Getting started with the support from an Enterprise Agency
When Tommi was getting started, he was supported by the Uusyrityskeskus Enter Satakunta, whose advisor advised him how to start a business and refine his business idea. According to Business Development Coordinator Jari Keinonen, Tommi is a prime example of an entrepreneur whose determination has taken him from an idea to running a successful business.
Jari sees that Tommi and Knobbi’s strengths lie in extensive experience, innovativeness and curiosity.
“Tommi has this natural drive to develop and learn. Moreover, Knobbi has a strong team, and the team members support each other and take the company forward”, Jari explains.
According to Tommi, the services of the Enterprise Agency have been valuable especially at the beginning when there was some uncertainty.
“When you have a lot of information and new things to learn, it is important that you have someone to turn to. Mentoring and discussions helped me see what entrepreneurship requires”, Tommi says.
When it comes to running a business, Tommi emphasises the importance of working together.
“I cannot stress how important it is to have a good accountant and a good partner. It is important to have someone with whom you can share the good times and the bad times.”
Tommi also points out that it’s OK if you don’t have all the skills yet when you first get started.
“Don’t be afraid if you don’t know everything. You can learn everything and ask for help. If you want to succeed, don’t be afraid to reach out to others.”
Next target: Europe
Knobbi is growing steadily, and it now employs four people.
“Our goal is to grow into a nationwide knowledge-based management partner and then expand to Europe. We want to give small companies access to the same tools that larger companies use”, Tommi explains.
Jari sees Knobbi’s development as an indication of what competence and cooperation can achieve.
“Knobbi is a culmination of modern entrepreneurship at its best, or the courage to try something, find networks and do things together. Knobbi is an excellent example of how growth can be created.”
Tommy sums up the core idea of entrepreneurship as follows:
“The freedom to learn, experiment and build something of your own is the best reward. And being able to do it all with a great team. That is what makes it worth it to get out of bed every day.”
