When OUDA Oy was established in 2022, the world was grappling with uncertainty. Despite this, four experienced technology specialists decided to take the leap into entrepreneurship.
Matti Uusitalo, one of the founders of the Oulu-based company, says that the decision to start a business was the result of long consideration. His previous employer had been developing a new kind of business in a very entrepreneurial manner, which gave Matti an idea: why not do this at his own company?
OUDA is built on three areas of expertise: automation, mechanics and electrical design. From the outset, the goal was to have a business with two focus areas: in addition to design and consulting services, the company develops its own products on the basis of the principles of sustainable development. The company’s newest innovation is a protective shield for electric car batteries, and more products are being developed.
Bold steps forward from a humble beginning
In the early stages, the founders consulted Oulun seudun Uusyrityskeskus, whose Business Advisor Jarmo Siipola provided support to Matti and his partners.
“We received comprehensive guidance covering everything from what we should take into account, what kinds of agreements we can make and what kinds of opportunities the future could bring. Jarmo asked the right questions that made us really think things through”, Matti says.
Jarmo Siipola remembers the OUDA team particularly well.
“When I met them, they were very humble and ready to listen. They weren’t there to get an approval for their ideas. Instead, they genuinely wanted to learn and to develop their skills. That’s always a sign of potential”, Siipola says.
He says that successful entrepreneurs tend to have a certain way of thinking.
“I often see two types of entrepreneurs. Some seek business advice because they want to be told that their idea is perfect and they don’t want to change it in any way. Others, on the other hand, come see us with an open mind and say that there are still things that they don’t know but that they are willing to learn. Those with the latter mindset tend to find success time after time”, Siipola says.
Trust and continuous learning
OUDA has grown rapidly, but its values have remained the same.
“We have wanted to retain our humble approach and having the courage to ask for help even as the company grows. In that sense, our cooperation with Jarmo has never ended”, Matti says.
Siipola confirms that the connection is still there:
“OUDA is a good example of the fact that advice and coaching are also needed when the company has already established its position. They have developed the business operations in a goal-oriented manner and divided responsibilities based on the team members’ strengths.”
In 2024, the company had five employees and by the end of 2025 the number has doubled. At the same time, OUDA has expanded its operations beyond Finland and invested in its own product development and patenting its inventions.
Having courage to do things your way
OUDA has not slowed down despite the uncertain market situation.
“When we were getting started, a lot of people asked if it was a good time to start a business. But if you wait for the perfect moment, it will never happen. So we decided to just do it”, Matti explains.
OUDA is a good example of how professional skills, cooperation and continuous learning can form the basis for sustainable growth. The company has shown that a sustainable and innovative business can be successful even when the time may not be ideal.
