A specialist company, Medimo Oy provides consultancy services for pharmaceutical companies and medical device manufacturers. Its growth is based on expertise and a good work atmosphere – putting people first at every step.
Four years ago, Anu Gummerus made a decision that changed the direction of her career. With a long career in the pharmaceutical industry behind her, she founded Medimo Oy, a company that provides risk management and compliance services for the pharmaceutical industry. The company is based in Tampere, but operates in the Nordic countries and, if necessary, throughout Europe with the support of a partner network.
Medimo was born from the desire to work in a small-scale, agile and human environment.
“I worked for a long time in large pharmaceutical companies, where growth meant bureaucracy and distance between people. I thought it would be nicer to work in a smaller group where everyone knows each other and can genuinely enjoy what they do”, Anu says.
At first, Anu thought that she would be a sole trader. After three months, however, it became clear that there was plenty of work, so she hired her first employee.
“It was a big and exciting moment, but also the peak of my career as an entrepreneur”, Anu recalls.
A welcoming workplace
At Medimo, well-being is not just a word on a piece of paper. The company’s core values are transparency, respect and community spirit.
“I wanted to build a workplace where people enjoy coming to. We have agreed that even when it’s busy, it’s OK to take a break, sleep through the night and discuss matters in a good spirit”, Anu says.
Well-being can also be seen in recruitment. Every candidate is evaluated in terms of their skills and also if they are a good fit for the company.
The company’s values were defined together with the entire team.
“Everyone was able to express their views, and it laid the foundation that everyone is committed to adhering to”, Anu explains.
Growth without hurry
As of late 2025, the company employs eight experts, and there has been plenty of work without active sales.
“We have a good reputation and a strong network, so the work comes through references. My goal is not to seek growth just for the sake of growth. Instead, I want to create a workplace where people can thrice and feel comfortable”, Anu says.
The company’s strength is having an overall view of the stages of the lifecycle of medicines from marketing authorisations to quality management systems. Thanks to its small size, Medimo can act quickly and flexibly to meet the needs of its customers.
Getting started with the help of business advice services
When Anu was only considering starting her own business, she contacted Uusyrityskeskus Ensimetri to discuss her idea and ensure that she was on the right path.
Business Advisor Taina Koivula says that Anu had a clear vision and strong expertise from the start.
“In our discussions, I focused on encouraging Anu by telling her about the practical side of running a business rather than advising her in the traditional sense of the word. It was clear that there would be demand for Anu’s services”, Taina says.
According to Taina, Anu’s strengths include professional skills and understanding of running a business as a whole.
“Anu knows that the key is to be able to seek help at the right time rather than knowing everything. She also had existing networks and a good reputation in the field”, Taina explains.
The support provided by the Enterprise Agency gave Anu confidence and contacts to get started.
“Speaking with experts gave me peace of mind and validation for my ideas”, Anu says.
