{"id":17549,"date":"2026-02-13T15:03:35","date_gmt":"2026-02-13T13:03:35","guid":{"rendered":"https:\/\/uusyrityskeskus.fi\/?p=17549"},"modified":"2026-02-13T15:03:37","modified_gmt":"2026-02-13T13:03:37","slug":"ett-varmhjartat-varuhus-for-aldre","status":"publish","type":"post","link":"https:\/\/uusyrityskeskus.fi\/sv\/foretagsberattelser\/ett-varmhjartat-varuhus-for-aldre\/","title":{"rendered":"Ett varmhj\u00e4rtat varuhus f\u00f6r \u00e4ldre"},"content":{"rendered":"\n

N\u00e4r kronisk migr\u00e4n kom i v\u00e4gen f\u00f6r dr\u00f6mmar om l\u00e4karyrket, s\u00e5g framtiden dimmig ut i en stund. Sedan f\u00f6ddes en id\u00e9 som f\u00f6r\u00e4ndrade allt.<\/strong> <\/p>\n\n\n\n

\u00c5r 2022 besl\u00f6t Valma<\/strong> och hennes make Paulus Linnanm\u00e4ki <\/strong>att tillsammans med Valmas pappa grunda ett familjef\u00f6retag som skulle hj\u00e4lpa \u00e4ldre att bo hemma l\u00e4ngre. P\u00e5 s\u00e5 s\u00e4tt uppstod Famula Oy \u2013 ett varmhj\u00e4rtat hemtj\u00e4nstf\u00f6retag, vars namn idag \u00e4r k\u00e4nt i redan fem v\u00e4lf\u00e4rdsomr\u00e5den.\u00a0<\/p>\n\n\n\n

Famulas b\u00f6rjan var dock inte helt simpel. <\/p>\n\n\n\n

 \u2013 Valmas sjukdom tog hennes dr\u00f6mmar om l\u00e4karstudier, men gav samtidigt en ny riktning. N\u00e4r vi funderade p\u00e5 hur vi kunde g\u00f6ra n\u00e5got betydelsefullt, uppstod tanken om hemtj\u00e4nst och genuin n\u00e4rvaro i klienternas vardag, ber\u00e4ttar Paulus. <\/p>\n\n\n\n

Men f\u00f6retagarna beh\u00f6vde uth\u00e5llighet, eftersom de i b\u00f6rjan fick ett negativt beslut p\u00e5 sin ans\u00f6kan om startpeng. De blev upplysta utan omsvep: man trodde inte att Valma var kapabel att bli f\u00f6retagare. Beslutet fick dem inte att tappa modet. Tv\u00e4rtom: det st\u00e4rkte tron p\u00e5 det egna arbetet. <\/p>\n\n\n\n

\u2013 Famula skulle inte finnas om vi inte hade trott p\u00e5 oss sj\u00e4lva. Vi ville visa att en framg\u00e5ngssaga \u00e4ven kan v\u00e4xa fram fr\u00e5n ett tufft utg\u00e5ngsl\u00e4ge, s\u00e4ger Paulus. <\/p>\n\n\n\n

Snart hittades de f\u00f6rsta klienterna.  <\/p>\n\n\n\n

\u2013 N\u00e4r Valmas f\u00f6rsta klient sade: \u201dDu \u00e4r som en dotter f\u00f6r mig, utan dig skulle jag inte klara mig\u201d, f\u00f6rstod vi hur viktigt arbetet \u00e4r, minns Paulus. <\/p>\n\n\n\n

V\u00e4rdebaserad tillv\u00e4xt\u00a0<\/h2>\n\n\n\n

I Famulas v\u00e4rderingar utg\u00f6r v\u00e4rme, m\u00e4nsklighet och stressfrihet grunden f\u00f6r allt.  <\/p>\n\n\n\n

\u2013 Det b\u00e4sta med f\u00f6retagande \u00e4r att vi kan agera enligt v\u00e5ra egna v\u00e4rderingar. Vi tar oss tid att m\u00f6ta klienterna, vi springer inte efter en minuttidtabell, s\u00e4ger Paulus. <\/p>\n\n\n\n

F\u00f6retagets vision \u00e4r ambiti\u00f6s: Famula vill vara Finlands mest k\u00e4nda varum\u00e4rke inom v\u00e5rdsektorn f\u00f6re 2030. Redan nu h\u00f6r flera regionala bolag p\u00e5 olika h\u00e5ll i Finland till koncernen, och aff\u00e4rsverksamheten har varit l\u00f6nsam utan fr\u00e4mmande kapital \u00e4nda fr\u00e5n b\u00f6rjan. \u00c5r 2025 \u00e4r Famula-koncernens oms\u00e4ttning redan n\u00e4stan en miljon euro. <\/p>\n\n\n\n

Valma inleder sjuksk\u00f6tarstudier i b\u00f6rjan av 2026 och Paulus \u00e4r nyligen utexaminerad ekonom. Trots sin unga \u00e5lder drivs de fram\u00e5t av en stark vision om hur f\u00f6retagsverksamhet borde se ut. F\u00f6r f\u00f6retaget inneb\u00e4r tillv\u00e4xt inte enbart euron, utan att de kan \u00f6ka v\u00e4lbefinnandet i vardagen. Kring f\u00f6retaget har det vuxit en gemenskap som de kallar \u201dFamula-familjen\u201d.  F\u00f6retagarna anser att varma v\u00e4rderingar ocks\u00e5 drar till sig varma m\u00e4nniskor.  <\/p>\n\n\n\n

\u201dF\u00f6retagande passar i den h\u00e4r tiden\u201d\u00a0<\/strong><\/h2>\n\n\n\n

Tarja P\u00f6yh\u00f6nen<\/strong>, f\u00f6retagsr\u00e5dgivare vid Kuopionseudun Uusyrityskeskus, ber\u00e4ttar att Paulus och Valma genast var m\u00e5lmedvetna: f\u00f6retaget handlar om v\u00e4rdebaserat f\u00f6retagande, en vilja att hj\u00e4lpa och arbeta med hj\u00e4rtat.\u00a0\u00a0<\/p>\n\n\n\n

Enligt henne \u00e4r Famula ett utm\u00e4rkt exempel p\u00e5 hur f\u00f6retagande kan erbjuda m\u00f6jligheter \u00e4ven f\u00f6r dem vars arbetsf\u00f6rm\u00e5ga \u00e4r begr\u00e4nsad eller dem som beh\u00f6ver ett flexibelt s\u00e4tt att arbeta.  <\/p>\n\n\n\n

\u2013 F\u00f6retagande \u00e4r inte alltid en \u00e5tta till fyra-livsstil, utan kan vara precis s\u00e5 anpassat som livssituationen kr\u00e4ver. I denna tid passar f\u00f6retag likt detta perfekt i den samh\u00e4lleliga situationen, s\u00e4ger Tarja. <\/p>\n\n\n\n

Famula har vuxit snabbt, men dess k\u00e4rna \u00e4r fortfarande samma: ett varmt bem\u00f6tande och genuin omsorg. <\/p>\n\n\n\n

\u2013 V\u00e5rt m\u00e5l \u00e4r en lycklig \u00e5lderdom, d\u00e4r var och en f\u00e5r leva ett liv som ser ut som honom eller henne sj\u00e4lv i sitt eget hem. Vi vill vara ett varuhus f\u00f6r \u00e4ldre: en plats d\u00e4r man f\u00e5r allt det man beh\u00f6ver f\u00f6r en trygg och lycklig vardag, beskriver Paulus. <\/p>\n","protected":false},"excerpt":{"rendered":"N\u00e4r kronisk migr\u00e4n kom i v\u00e4gen f\u00f6r dr\u00f6mmar om l\u00e4karyrket, s\u00e5g framtiden dimmig ut i en stund. Sedan f\u00f6ddes en id\u00e9 som f\u00f6r\u00e4ndrade allt.  \u00c5r 2022 besl\u00f6t Valma och hennes […]","protected":false},"author":2,"featured_media":17537,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":0,"footnotes":""},"categories":[267],"tags":[],"class_list":["post-17549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-foretagsberattelser"],"yoast_head":"\nEtt varmhj\u00e4rtat varuhus f\u00f6r \u00e4ldre - Uusyrityskeskus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uusyrityskeskus.fi\/sv\/foretagsberattelser\/ett-varmhjartat-varuhus-for-aldre\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ett varmhj\u00e4rtat varuhus f\u00f6r \u00e4ldre - Uusyrityskeskus\" \/>\n<meta property=\"og:description\" content=\"N\u00e4r kronisk migr\u00e4n kom i v\u00e4gen f\u00f6r dr\u00f6mmar om l\u00e4karyrket, s\u00e5g framtiden dimmig ut i en stund. 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