{"id":17551,"date":"2026-02-13T14:59:39","date_gmt":"2026-02-13T12:59:39","guid":{"rendered":"https:\/\/uusyrityskeskus.fi\/?p=17551"},"modified":"2026-02-13T14:59:40","modified_gmt":"2026-02-13T12:59:40","slug":"expertise-that-puts-people-first","status":"publish","type":"post","link":"https:\/\/uusyrityskeskus.fi\/en\/entrepreneur-stories\/expertise-that-puts-people-first\/","title":{"rendered":"Expertise that puts people first\u00a0"},"content":{"rendered":"\n

A specialist company, Medimo Oy provides consultancy services for pharmaceutical companies and medical device manufacturers. Its growth is based on expertise and a good work atmosphere \u2013 putting people first at every step.<\/strong> <\/p>\n\n\n\n

Four years ago, Anu\u00a0Gummerus<\/strong>\u00a0made a decision that changed the direction of her career. With\u00a0a long career\u00a0in the pharmaceutical industry behind her, she founded\u00a0Medimo\u00a0Oy, a company that provides risk management and compliance services for the pharmaceutical industry. The company is based in Tampere, but\u00a0operates\u00a0in the Nordic countries and, if necessary, throughout Europe with the support of a partner network.\u00a0<\/p>\n\n\n\n

Medimo was born from the desire to work in a small-scale, agile and human environment. <\/p>\n\n\n\n

\u201cI worked for a long time in large pharmaceutical companies, where growth meant bureaucracy and distance between people. I thought it would be nicer to work in a smaller group where everyone knows each other and can genuinely enjoy what they do\u201d, Anu says. <\/p>\n\n\n\n

At first, Anu thought that she would be a sole trader. After three months, however, it became clear that there was plenty of work, so she hired her first employee. <\/p>\n\n\n\n

\u201cIt was a big and exciting moment, but also the peak of my career as an entrepreneur\u201d, Anu recalls. <\/p>\n\n\n\n

A welcoming workplace\u00a0<\/strong><\/h2>\n\n\n\n

At Medimo, well-being is not just a word on a piece of paper. The company\u2019s core values are transparency, respect and community spirit. <\/p>\n\n\n\n

\u201cI wanted to build a workplace where people enjoy coming to. We have agreed that even when it’s busy, it\u2019s OK to take a break, sleep through the night and discuss matters in a good spirit\u201d, Anu says. <\/p>\n\n\n\n

Well-being can also be seen in recruitment. Every candidate is evaluated in terms of their skills and also if they are a good fit for the company. <\/p>\n\n\n\n

The company’s values were defined together with the entire team. <\/p>\n\n\n\n

\u201cEveryone was able to express their views, and it laid the foundation that everyone is committed to adhering to\u201d, Anu explains. <\/p>\n\n\n\n

Growth without hurry\u00a0<\/strong><\/h2>\n\n\n\n

As of late 2025, the company employs eight experts, and there has been plenty of work without active sales. <\/p>\n\n\n\n

\u201cWe have a good reputation and a strong network, so the work comes through references. My goal is not to seek growth just for the sake of growth. Instead, I want to create a workplace where people can thrice and feel comfortable\u201d, Anu says. <\/p>\n\n\n\n

The company\u2019s strength is having an overall view of the stages of the lifecycle of medicines from marketing authorisations to quality management systems. Thanks to its small size, Medimo can act quickly and flexibly to meet the needs of its customers. <\/p>\n\n\n\n

Getting started with the help of business advice services\u00a0<\/h2>\n\n\n\n

When Anu was only considering starting her own business, she contacted Uusyrityskeskus Ensimetri to discuss her idea and ensure that she was on the right path. <\/p>\n\n\n\n

Business Advisor Taina Koivula<\/strong> says that Anu had\u00a0a clear vision\u00a0and strong\u00a0expertise\u00a0from the start.\u00a0<\/p>\n\n\n\n

\u201cIn our discussions, I focused on encouraging Anu by telling her about the practical side of running a business rather than advising her in the traditional sense of the word. It was clear that there would be demand for Anu\u2019s services\u201d, Taina says. <\/p>\n\n\n\n

According to Taina, Anu\u2019s strengths include professional skills and understanding of running a business as a whole. <\/p>\n\n\n\n

\u201cAnu knows that the key is to be able to seek help at the right time rather than knowing everything. She also had existing networks and a good reputation in the field\u201d, Taina explains. <\/p>\n\n\n\n

The support provided by the Enterprise Agency gave Anu confidence and contacts to get started. <\/p>\n\n\n\n

\u201cSpeaking with experts gave me peace of mind and validation for my ideas\u201d, Anu says. <\/p>\n","protected":false},"excerpt":{"rendered":"A specialist company, Medimo Oy provides consultancy services for pharmaceutical companies and medical device manufacturers. Its growth is based on expertise and a good work atmosphere \u2013 putting people first at every step.  Four years ago, […]","protected":false},"author":2,"featured_media":17526,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":1,"footnotes":""},"categories":[269],"tags":[],"class_list":["post-17551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneur-stories"],"yoast_head":"\nExpertise that puts people first\u00a0 - Uusyrityskeskus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uusyrityskeskus.fi\/en\/entrepreneur-stories\/expertise-that-puts-people-first\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Expertise that puts people first\u00a0 - Uusyrityskeskus\" \/>\n<meta property=\"og:description\" content=\"A specialist company, Medimo Oy provides consultancy services for pharmaceutical companies and medical device manufacturers. 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