{"id":15478,"date":"2025-09-02T11:34:13","date_gmt":"2025-09-02T08:34:13","guid":{"rendered":"https:\/\/uusyrityskeskus.fi\/digital-startup-guide\/company-operations\/markkinoi-asiakas-innostuu\/"},"modified":"2025-10-23T09:49:42","modified_gmt":"2025-10-23T06:49:42","slug":"entice-customers-through-marketing","status":"publish","type":"page","link":"https:\/\/uusyrityskeskus.fi\/en\/digital-startup-guide\/company-operations\/entice-customers-through-marketing\/","title":{"rendered":"Entice the customer through marketing"},"content":{"rendered":"\n
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Entice the customer through marketing<\/h1>\n<\/div>\n<\/div>\n\n\n\n
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Etusivu<\/a><\/span> \u00bb Digital Startup Guide<\/a><\/span> \u00bb Daily business and managing it<\/a><\/span> \u00bb Entice the customer through marketing<\/span><\/span><\/div><\/div>\n<\/div>\n\n\n\n
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Customers won\u2019t find your business by chance \u2013 Marketing makes you visible and interesting.<\/em><\/p>\n\n\n\n

Marketing is not just advertising \u2013 it is about helping the customer and about dialogue. When you know your target group and their needs, you can communicate about your company\u2019s offerings in an interesting and convincing manner. Good marketing makes it visible what value you can produce for the customer.<\/p>\n\n\n\n

Nearly every entrepreneur must perform marketing<\/strong> \u2013 customers cannot find you by chance. A good idea, a high-quality product or a low price alone are not enough if no one knows about them. Invest in making your company seen, heard and stand out.<\/p>\n\n\n\n

Marketing is also a way to build a brand, that is, an image of what kind of company you are. The name, visual identity, tone, values and customer experience form a package that either lures people in or drives them away.<\/p>\n\n\n\n

Customer experience<\/strong> is at the core of marketing. It is created in every encounter \u2013 messages, delivery, response to feedback or solving problems. A positive experience increases trust and brings the customer back.<\/p>\n\n\n\n

Remember that customers are looking for solutions \u2013 not just products or services<\/strong>.<\/p>\n\n\n\n

Artificial intelligence can help in brainstorming, content production or, for example, search engine optimisation, but people are still at the heart of the message: you and your customers.<\/p>\n\n\n\n

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www.uusyrityskeskus.fi<\/a><\/p>\n<\/div>\n\n\n\n

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Helppo tapa tukea yritt\u00e4jyytt\u00e4.<\/h2>\n\n\n\n

Tarjoamme mainostilaa digitaalisessa ja fyysisess\u00e4 perustamisoppaassa monipuolisesti. Mainos- ja media -asioissa ole yhteydess\u00e4 vastuuhenkil\u00f6\u00f6mme: nita.vallimaki@uusyrityskeskus.fi<\/a>.<\/p>\n\n\n\n

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Katso mediakortti \u2192<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\u2190 3.1. Act responsibly<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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3.3. Keep company finances under control \u2192<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Need assistance?<\/h4>\n\n\n\n
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Book a consultation<\/a><\/div>\n<\/div>\n\n\n\n
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Download PDF guide<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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3. Daily business and managing it<\/h4>\n\n\n\n
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  1. \nAct responsibly<\/a>\n<\/li>\n\n
  2. \nEntice the customer through marketing<\/a>\n<\/li>\n\n
  3. \nKeep company finances under control<\/a>\n<\/li>\n
  4. \nKnow the taxes \u2013 as an entrepreneur, you are responsible<\/a>\n<\/li>\n\n
  5. \nBeing an employer<\/a>\n<\/li>\n<\/ol>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Customers won\u2019t find your business by chance \u2013 Marketing makes you visible and interesting. Marketing is not just advertising \u2013 it is about helping the customer and about dialogue. 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