{"id":15351,"date":"2025-09-02T11:12:31","date_gmt":"2025-09-02T08:12:31","guid":{"rendered":"https:\/\/uusyrityskeskus.fi\/yrityksen-suunnittelu\/"},"modified":"2025-11-06T12:29:15","modified_gmt":"2025-11-06T10:29:15","slug":"business-planning","status":"publish","type":"page","link":"https:\/\/uusyrityskeskus.fi\/en\/digital-startup-guide\/business-planning\/","title":{"rendered":"Entrepreneurship starts with an idea"},"content":{"rendered":"\n<div class=\"wp-block-tovaristrap-ts-container ts-container header--section\">\n<div class=\"ts-div header--row\">\n<h1 class=\"wp-block-heading\">Entrepreneurship starts with an idea<\/h1>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-tovaristrap-ts-container ts-container base--section pt-0 pb-0 border-bottom\">\n<div class=\"ts-div content--row\"><div class=\"yoast-breadcrumbs\"><span><span><a href=\"https:\/\/uusyrityskeskus.fi\/en\/\">Etusivu<\/a><\/span> \u00bb <span><a href=\"https:\/\/uusyrityskeskus.fi\/en\/digital-startup-guide\/\">Digital Startup Guide<\/a><\/span> \u00bb <span class=\"breadcrumb_last\" aria-current=\"page\">Entrepreneurship starts with an idea<\/span><\/span><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns content--section with--default--padding is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column content--div is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns content--row is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column custom--col--default sub--page--left--col is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:72%\">\n<div class=\"progress-container\">\n  <div class=\"progress-label\">Your Progress in the Startup Guide<\/div>\n  <div class=\"progress-bar\">\n    <div class=\"progress-fill\" style=\"width: 40%;\"><\/div>\n  <\/div>\n  <div class=\"progress-text\">Step 2\/5: Entrepreneurship starts with an idea<\/div>\n<\/div>\n\n\n\n<p>Interest in entrepreneurship starts with an initial idea, but a successful company is built on a functioning business idea. The business idea does not need to be unique, but it must be feasible and respond to an actual need. The business idea describes what you are offering, to whom and how \u2013 and why the customer would choose you, your product or your service.<\/p>\n\n\n\n<p>At the planning stage, key choices for the entire business are made, such as form of company, pricing, operating methods and risk management. Careful preparation helps you identify your strengths and potential pitfalls in the business idea even before the company is established. A business plan and realistic financial calculations will support decision-making and convince financiers.<\/p>\n\n\n\n<p>Entrepreneurship also requires economic and mental readiness. Consider what you will do if the cash flow does not start in line with the plan. Outline what kind of everyday solutions you will need and how you will prepare for risks \u2013 and what you might need outside support for. A good start can be critical.<\/p>\n\n\n\n<div class=\"wp-block-columns content--section is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column content--div is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns content--row ad--row is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full ad--image--main\"><img decoding=\"async\" width=\"2500\" height=\"1700\" data-src=\"https:\/\/uusyrityskeskus.fi\/wp-content\/uploads\/2025\/09\/Yrittajakassa-Kuvituskuva-Uusyrityskeskus.jpg\" alt=\"\" class=\"wp-image-14172 lazyload\" data-srcset=\"https:\/\/uusyrityskeskus.fi\/wp-content\/uploads\/2025\/09\/Yrittajakassa-Kuvituskuva-Uusyrityskeskus.jpg 2500w, https:\/\/uusyrityskeskus.fi\/wp-content\/uploads\/2025\/09\/Yrittajakassa-Kuvituskuva-Uusyrityskeskus-300x204.jpg 300w, https:\/\/uusyrityskeskus.fi\/wp-content\/uploads\/2025\/09\/Yrittajakassa-Kuvituskuva-Uusyrityskeskus-1024x696.jpg 1024w, https:\/\/uusyrityskeskus.fi\/wp-content\/uploads\/2025\/09\/Yrittajakassa-Kuvituskuva-Uusyrityskeskus-768x522.jpg 768w, https:\/\/uusyrityskeskus.fi\/wp-content\/uploads\/2025\/09\/Yrittajakassa-Kuvituskuva-Uusyrityskeskus-1536x1044.jpg 1536w, https:\/\/uusyrityskeskus.fi\/wp-content\/uploads\/2025\/09\/Yrittajakassa-Kuvituskuva-Uusyrityskeskus-2048x1393.jpg 2048w\" data-sizes=\"(max-width: 2500px) 100vw, 2500px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2500px; --smush-placeholder-aspect-ratio: 2500\/1700;\" \/><\/figure>\n\n\n\n<p class=\"web--link\"><a href=\"https:\/\/uusyrityskeskus.fi\/en\/\">www.uusyrityskeskus.fi<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full ad--logo--image\"><img decoding=\"async\" data-src=\"https:\/\/uusyrityskeskus.fi\/wp-content\/uploads\/2025\/09\/uusyrityskeskus_logo.svg\" alt=\"\" class=\"wp-image-14290 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Helppo tapa tukea yritt\u00e4jyytt\u00e4.<\/h2>\n\n\n\n<p>Tarjoamme mainostilaa digitaalisessa ja fyysisess\u00e4 perustamisoppaassa monipuolisesti. Mainos- ja media -asioissa ole yhteydess\u00e4 vastuuhenkil\u00f6\u00f6mme: <a href=\"mailto:nita.vallimaki@uusyrityskeskus.fi\">nita.vallimaki@uusyrityskeskus.fi<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/wp-content\/uploads\/2025\/10\/Mediakortti-2026-Nettisivut.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Katso mediakortti \u2192<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group sub--page--group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading\">At this stage, consider \/ reflect<\/h4>\n\n\n\n<ul>\n<li>How will your business idea meet customer needs \u2013 and how will you distinguish yourself from your competitors?<\/li>\n<li>Who will you offer your products\/services to, at what price and through which channels?<\/li>\n<li>Do you need to apply for a permit or submit a notification before starting operations?<\/li>\n<li>What kind of income and costs will your company have?<\/li>\n<li>How will you finance early-stage investments and the working capital?<\/li>\n<li>What risks are there and how will you prepare for them?<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group sub--page--group info--box alt\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading\">CAUTION: Beware of corporate directory and registry scams!<\/h4>\n\n\n\n<p>New entrepreneurs might receive offers by e-mail and especially by telephone, related to paid business directories, registers or online visibility services. The messages may seem official, but they are often just misleading marketing \u2013 not a mandatory obligation.<\/p>\n\n\n\n<p><strong><strong>Do not place any orders or enter into agreements over the phone, unless you are absolutely sure of what you are ordering and how much it costs.<\/strong><\/strong><\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Read more about these topics<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column custom--col--3 is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Business idea<\/h4>\n\n\n\n<p>A business idea arises from a need or an insight. It must stand out from competitors and meet the customer\u2019s needs.<\/p>\n\n\n\n<p><a href=\"https:\/\/uusyrityskeskus.fi\/en\/digital-startup-guide\/business-planning\/business-idea\/\">Read More \u2192<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column custom--col--3 is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Business plan and calculations<\/h4>\n\n\n\n<p>A business plan helps you see the overall picture. At the same time, it clarifies whether the idea is profitable.<\/p>\n\n\n\n<p><a href=\"https:\/\/uusyrityskeskus.fi\/en\/digital-startup-guide\/business-planning\/business-plan-and-calculations\/\">Read More \u2192<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column custom--col--3 is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Pricing of products\/services<\/h4>\n\n\n\n<p>Pricing has a direct impact on results. It requires courage, market knowledge, and the confidence to value your own expertise correctly.<\/p>\n\n\n\n<p><a href=\"https:\/\/uusyrityskeskus.fi\/en\/digital-startup-guide\/business-planning\/pricing\/\">Read More \u2192<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column custom--col--3 is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Initial funding<\/h4>\n\n\n\n<p>A business often needs funding in its early stages. Your own money is almost always required, but support can also be obtained from other sources.<\/p>\n\n\n\n<p><a href=\"https:\/\/uusyrityskeskus.fi\/en\/digital-startup-guide\/business-planning\/initial-funding\/\">Read More \u2192<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column custom--col--3 is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Operations subject to authorisation<\/h4>\n\n\n\n<p>Some industries require a permit or notification. Find out during the planning stage whether these requirements apply to you.<\/p>\n\n\n\n<p><a href=\"https:\/\/uusyrityskeskus.fi\/en\/digital-startup-guide\/business-planning\/licensed-operations\/\">Read More \u2192<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column custom--col--3 is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Permits and notifications of a foreign citizen<\/h4>\n\n\n\n<p>Before starting a business in Finland, a foreign national must check matters such as their residence permit and make the necessary notifications to the authorities.<\/p>\n\n\n\n<p><a href=\"https:\/\/uusyrityskeskus.fi\/en\/digital-startup-guide\/business-planning\/permits-and-notifications-of-a-foreign-citizen\/\">Read More \u2192<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column custom--col--3 is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Is your company a startup?<\/h4>\n\n\n\n<p>Startups refer to companies that aim for rapid growth, often international and technology-driven. Their business model is usually still in the testing phase.<\/p>\n\n\n\n<p><a href=\"https:\/\/uusyrityskeskus.fi\/en\/digital-startup-guide\/business-planning\/is-your-company-a-startup\/\">Read More \u2192<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column column--no--content is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns content--row page--turn--buttons is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/uusyrityskeskus.fi\/en\/digital-startup-guide\/me-as-an-entrepreneur\/\">\u2190 0. Me as an entrepreneur<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-content-justification-right is-layout-flex wp-container-core-buttons-is-layout-765c4724 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/uusyrityskeskus.fi\/en\/digital-startup-guide\/starting-a-business\/\">2. The stages of establishing a company<strong> <strong>\u2192<\/strong><\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column custom--col--default is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:28%\">\n<div class=\"wp-block-group standard--group--with--shadow\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading\">Need assistance?<\/h4>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button button--main\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/uusyrityskeskus.fi\/en\/regional-enterprise-agencies\/\">Book a consultation<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button mb--0 button--alt\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/uusyrityskeskus.fi\/en\/download-guide-to-starting-a-business\/\">Download PDF guide<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group links--column\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading\">Startup guide<\/h4>\n\n\n\n<div class=\"perustamisopas-nav\">\n<ol>\n<li>\n<a href=\"https:\/\/uusyrityskeskus.fi\/en\/digital-startup-guide\/me-as-an-entrepreneur\/\">Me as an entrepreneur<\/a>\n<\/li>\n\n<li>\n<a href=\"https:\/\/uusyrityskeskus.fi\/en\/digital-startup-guide\/business-planning\/\" class=\"active\">Entrepreneurship starts with an idea <\/a>\n<\/li>\n\n<li>\n<a href=\"https:\/\/uusyrityskeskus.fi\/en\/digital-startup-guide\/starting-a-business\/\">The stages of establishing a company <\/a>\n<\/li>\n\n<li>\n<a href=\"https:\/\/uusyrityskeskus.fi\/en\/digital-startup-guide\/company-operations\/\">Daily business and managing it<\/a>\n<\/li>\n\n<li>\n<a href=\"https:\/\/uusyrityskeskus.fi\/en\/digital-startup-guide\/continuous-business-development\/\">Continuous business development<\/a>\n<\/li>\n<\/ol>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Your Progress in the Startup Guide Step 2\/5: Entrepreneurship starts with an idea Interest in entrepreneurship starts with an initial idea, but a successful company is built on a functioning [&hellip;]","protected":false},"author":1,"featured_media":0,"parent":15360,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"iawp_total_views":191,"footnotes":""},"class_list":["post-15351","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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